ABOUT

Aaron CT Smith is Associate Dean for Enterprise at Loughborough University London and Professor of Sport Business with the Institute for Sport Business. He is also a Visiting Professor with the Centre for Sport and Social Impact at La Trobe University, Melbourne.

Aaron was previously at Australia’s Royal Melbourne Institute of Technology (RMIT) University, where he was the Deputy Pro Vice-Chancellor at its College of Business and part of the RMIT Graduate School of Business and Law. Prior to RMIT he was Head of Department and Chair of Sport Management at Melbourne’s La Trobe University.

Aaron’s qualifications include a Bachelor of Applied Science (Hons) and two doctorates, the first in change management, and the second in cognitive science. He began his career working in sport facilities and currently works with numerous sport tech start-ups. Aaron has consulted extensively in the Asia-Pacific, Europe, North America and the Middle East to more than 150 clients including multi-national corporations, professional sporting clubs, national and state sport associations, media and technology companies, sport and entertainment facilities and events, and government.